A calmer daily routine, built for dogs from the inside out.
Daily soft chews designed to support healthy skin, immune balance, digestion, and a glossy coat.
From $34.95 · 90-day routine from $79.90 · Free US shipping
90 days to change your mind. If it is not for your dog, email us within 90 days of delivery and we will refund the product price — opened jars included, nothing to send back. First order, one claim per household.
WHEN ‘JUST AN ITCH’ KEEPS COMING BACK
The licking.
The scratching.
The head shaking. Again.
You’ve changed the food, tried the shampoos, wiped the paws—and still catch them going at it. When the same signs keep returning, it stops feeling like ‘just an itch.’
“Nothing helps long term. At our wits end.”
DOES THIS LOOK FAMILIAR?
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Paws they won’t leave alone
Licking, chewing, and dampness between the toes.
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Red, angry-looking skin
Belly and coat flare-ups that calm down, then come back.
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That random head shake
The ear checks that quietly become part of every day.
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The 2 a.m. scratching
Because their restless nights become yours too.
WHY THE SAME SIGNS CAN KEEP RETURNING
Skin is where you notice it.
Support starts deeper.
The licking and scratching show up on the outside. Itchova provides daily nutritional support across four connected areas—gut balance, normal immune function, healthy-looking skin, and coat nutrition.
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GUT BALANCE
Probiotics + prebiotics
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NORMAL IMMUNE FUNCTION
Colostrum + beta glucans
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HEALTHY-LOOKING SKIN
Omega-3s + evening primrose
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COAT NUTRITION
Zinc + biotin + vitamin E
THE COMPLETE DAILY SYSTEM
Built as a system.
Not a shortcut.
Four connected areas of nutritional support—organized around the gut, immune response, skin and coat.
1 ALLERGY + IMMUNE SUPPORT 600 mg bovine colostrum (30% IgG) Colostrum · quercetin · bromelain · stinging nettle · astragalus · beta glucan VIEW AMOUNTS
Bovine Colostrum 30% IgG — 600 mg
Quercetin Dihydrate — 150 mg
Bromelain — 150 mg
Stinging Nettle Extract — 150 mg
Astragalus Root — 100 mg
Yeast Beta Glucan 1,3/1,6 — 80 mg
2 SKIN + COAT SUPPORT 400 mg EPA + DHA from wild Alaskan salmon oil Wild Alaskan salmon oil · evening primrose · L-glutamine · spirulina · zinc · biotin · vitamin E VIEW AMOUNTS
Wild Alaskan Salmon Oil — minimum 400 mg EPA+DHA
Evening Primrose Oil — 200 mg
L-Glutamine — 200 mg
Spirulina — 100 mg
Zinc Proteinate — 30 mg
Vitamin E — 25 IU
Biotin — 2 mg
3 GUT + MICROBIOME ≥1 billion CFU Bacillus coagulans, guaranteed at expiration Inulin · two yeast fermentates · B. coagulans · L. acidophilus · L. plantarum VIEW CFU + AMOUNTS
Inulin Prebiotic — 100 mg
Postbiotic Yeast Fermentate — 150 mg
Saccharomyces cerevisiae Fermentate (minimum 20% beta-glucan) — 100 mg
Bacillus coagulans — minimum 1B CFU at expiration
L. acidophilus — minimum 300–400M CFU at expiration
L. plantarum — minimum 300–400M CFU at expiration
4 ANTIOXIDANT RESPONSE 120 mg organic 5-mushroom blend Reishi · Turkey Tail (Trametes versicolor) · shiitake · maitake · cordyceps · turmeric · black pepper VIEW AMOUNTS
Organic 5-Mushroom Blend (Reishi, Turkey Tail (Trametes versicolor), Shiitake, Maitake, Cordyceps) — 120 mg
Turmeric 95% Curcuminoids — 60 mg
Black Pepper Extract 95% Piperine — 5 mg
WHY ITCHOVA FEELS DIFFERENT
One clear routine. No guesswork.
One daily, weight-based serving designed to support your dog’s gut, immune response, skin and coat.
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Whole-dog support
ONE CONNECTED FORMULA
Gut, immune response, skin and coat support in one daily routine.
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Nothing hidden
EVERY ACTIVE DISCLOSED
See each active ingredient and its amount—no proprietary mystery blend.
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Made for your dog’s size
WEIGHT-BASED SERVING
Follow the suggested daily amount for your dog’s weight.
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Built for consistency
NO OVERNIGHT PROMISES
Give it daily, observe the whole picture and assess it over time.
A REALISTIC 90-DAY VIEW
What to watch for when you stay consistent.
Daily nutritional support is gradual. Watch the whole pattern—not one good day or one difficult day.
90 DAYS
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DAYS 1–30
SUPPORT STARTS INSIDE
Probiotics and prebiotics begin supporting the gut microbiome. Visible changes may still be subtle.
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DAYS 31–60
SMALL CHANGES MAY APPEAR
Some dogs may show steadier digestion, less paw-focused behavior, or calmer-looking skin.
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DAYS 61–90
LOOK FOR CONSISTENCY
Notice whether positive changes appear more often across paws, skin, coat, digestion and comfort.
Track the whole pattern—not just the symptom.
STRAIGHT ANSWERS FOR DOG PARENTS
Before it becomes
part of the routine.
Nothing hidden. Nothing overpromised.
The practical details you want to know before giving Itchova every day.
1 How long should I give Itchova before judging the routine?
2 How many chews does my dog need each day?
10–25 kg / 22–55 lbs: 2 chews daily.
25–40 kg / 55–88 lbs: 3 chews daily.
Over 40 kg / 88 lbs: 4 chews daily.